Internationalisation Strategies Dissertation - 15125 Words

Internationalisation Strategies (Dissertation Sample) Content: An examination of internationalisation and entry strategies of emerging market enterprises in the telecommunication industry: the case of Huawei AbstractNumerous theories have been proposed that has made immense contribution to the firm internationalization as well as entry strategy. On the other hand, no acceptable conclusion has been proposed on how companies internationalized and what is factors impacted companies choose their approach. This development demands more study on the companys internationalization as well as entry strategy. As a result the research was explorative in nature and inductive approach was widely implemented in the interview. In addition, the companies have been employing various strategies in penetrating their target market. A few prefer to strengthen their position at home as well as focused their efforts on exporting, whereas others took aggressive measures and invested directly in the overseas market. As a result, the study explored the en try approach of firms, as well as the factors that influence the selection. This was aimed to achieve comprehensive insight on how companies penetrate the target market. From the findings, it was discovered that, Huawei had implemented partnership, setting up of owned subsidiaries as well as develop high technology assistance in the globe, plus the corporation resorted to joint venture and strategic alliance after the China economy reformed till now. In addition, it was revealed the choice of entry approach was mainly influenced by firm vision, business offering, resources as well as capacity, whilst market conditions functioned as exogenous aspects.Table of contents TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc376773262"
Chapter 1 Introduction  PAGEREF _Toc376773262 \h
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1.1 Study Aim and objectives  PAGEREF _Toc376773263 \h
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1.2 Dissertation structure  PAGEREF _Toc376773264 \h
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1.3 Research background  PAGEREF _Toc376773265 \h
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1.4 Study rationale  PAGEREF _Toc376773266 \h
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Chapter 2 Literature Review  PAGEREF _Toc376773267 \h
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2.1 Introduction  PAGEREF _Toc376773268 \h
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2.2. Internationalisation  PAGEREF _Toc376773269 \h
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2.3. The determinants of entry mode Choices  PAGEREF _Toc376773270 \h
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2.4. Entry modes into mobile phone market by Chinese firms  PAGEREF _Toc376773271 \h
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2.5. Summary  PAGEREF _Toc376773272 \h
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Chapter 3 Methodology  PAGEREF _Toc376773273 \h
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3.1. Introduction  PAGEREF _Toc376773274 \h
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3.2. Research Philosophy  PAGEREF _Toc376773275 \h
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3.3. Research Approach  PAGEREF _Toc376773276 \h
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3.4. Research Design  PAGEREF _Toc376773277 \h
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3.5. Instrument Choices  PAGEREF _Toc376773278 \h
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3.6. Sampling  PAGEREF _Toc376773279 \h
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3.7. Data Collection  PAGEREF _Toc376773280 \h
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3.7. Data Analysis  PAGEREF _Toc376773281 \h
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3.8. Ethical Considerations  PAGEREF _Toc376773282 \h
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3.9. Summary  PAGEREF _Toc376773283 \h
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Chapter 4 data analysis and discussion  PAGEREF _Toc376773284 \h
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4.1 Introduction  PAGEREF _Toc376773285 \h
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4.2 Background of Huawei Ltd  PAGEREF _Toc376773286 \h
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4.3 Internationalisation process used by Huawei and its reasons  PAGEREF _Toc376773287 \h
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4.4 entry strategies into the foreign mobile phone market by Huawei  PAGEREF _Toc376773288 \h
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4.5 Influence factors of the choice of entry strategy in the overseas mobile phone  PAGEREF _Toc376773289 \h
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4.6 Discussion  PAGEREF _Toc376773290 \h
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Chapter 5 Conclusion  PAGEREF _Toc376773291 \h
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5.1. Introduction  PAGEREF _Toc376773292 \h
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5.2 Conclusion  PAGEREF _Toc376773293 \h
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5.3 Recommendation  PAGEREF _Toc376773294 \h
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5.4. Research limitations  PAGEREF _Toc376773295 \h
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References  PAGEREF _Toc376773296 \h
51Appendix  HYPERLINK \l "_Toc376773297"
Interview protocol  PAGEREF _Toc376773297 \h
57Chapter 1 Introduction Study Aimand objectives The purpose ofthisresearch is tostimulate discussion in the study area instead of giving definitive general assumptions. The study examines the internationalisation and entry strategies of enterprises in Chinese mobile phone market through using Huawei as the referencecompany. With regard to theaimof the study, thestudy objectives are: To explore internationalisation process used by Huawei and its reasons; To explore entry strategies into the foreign mobile phone market by Huawei; To analyse what influences the choice of entry strategy in the overseas mobile phone market. 1.2 Dissertation structure With regard to the study structure, the introductory chapter identifies thepurpose and objectives of theresearch. Thischapterfurthermoregives abrief description concerning the background of the subject as well as the rationale behind the selected subject of research. The second chapter is the literature review section. It entails review of relevant theories and literatures on internationalisation and entry strategies. In addition, it presents an overview of entry modes into mobile phone market by Chinese firms. The third chapter revolves around the justification of selecting the research methods, i.e. research philosophy, research approach, study design, sampling size, data collection and data analysis procedures and steps. In general, the research methodology chapter highlights on the different techniques and methods employed in the study. The fourth chapter analyses collected data. Lastly, the fifth chapter gives the conclusions on the research data analysis and findings; clarifies research limitations, and provides recommendations for future similar researches. Research background The globalisation of business corporations from emerging economies all over the world has turned out to be a progressively significant subject for academic study as we ll as media interests (Tung and Luo, 2007). Recently, theUnited Nations Conference on Trade and Development deliveredin-depth empirical evidence showing the fast development of transnational companies from emerging and transnational economies all over the world. In 2012, more than 20,000 transnational companies and transnational developing economies invested a sum of foreign direct investment (FDI) stock at 1.6 trillion US dollars which was equivalent to 13-percent of the world total (UNCTAD, 2012). More notably, the most share of this FDI by transnational companies and transnational developing economies was channelled to other emerging and transition economies, a long term occurrence referred to as South-South foreign direct investment (Lipsey and Sjà ¶holm, 2011). Actually, UN (2011) additionally projectedthat thisannualflow of South-South FDIincreased drasticallyfrom2 billiondollars to70 billionUSdollarsin between 1995 and2010 (UN, 2011). Whilst this yearly flow may not be as de tectable as compared to developed nations for instance 40 US billion dollars of outward FDI from the United Kingdom as well as 272 billion US dollars frominward FDI into the United Kingdomjustin2010,it doeshold an extremely substantial source of technology, capital, and opportunities of employment for thereceivingeconomies in the South(UNCTAD, 2011).Thisemerging prevalenceof outward FDIfrom suchemergenteconomies asSingapore,Hong Kong,in addition totransition economies as China and Russiaoughtnottobeentirelyshocking.With respect to mainland China, the past thirty years have seen its fast economic growth as well as revolutions that as a result permit a lot of Chinese corporations to accrue adequate location and firm specific benefits before they venture in foreign nations. So far, China has become part of the newly industrialised economies of Latin America and Asia to produce numerous competitive transnational corporations (UNCTAD, 2012). As established by Wu (2007) the latest high-pr ofile global acquisitions, as well as buyout bids by Chinese corporations have radically diverted the attention of media from highlighting China as a big sucking vacuum cleaner of international inward FDI to describing the nation as a cash-rich pursuer undertaking an international purchase spree. Although a bit ahead of time, Alon (2008) also declared that the next frontier in the war zone of economy for international headshipis theglobalisation of Chinesebusinesses.Th...